6 Tips To Effective Solo Ad Writing That Gets You Results

Great Solo Ads Are Worth Every Penny You Pay

So how many times have you read or heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.

I’ve been using solo ads in various marketing ezines for months and I have to agree: solo ads work… if you know HOW to use them.

If you follow these six tips for creating your solo ads you too can experience incredible results.

1. Choose the ezine you want to advertise in very carefully

Your criteria for choosing an ezine should be solely the size. Actually I have found that smaller ezines produce better results than ezines with large subscriber base. Choose an ezine with 8,000 subscribers than in ezine with 100,000. Not because their cheaper, but because small lists are usually more responsive. Make sure you read a few issues before you purchase an ad. You’ll want to know if it’s providing readers with quality content. Would you subscribe to that ezine? If not, you likely won’t see the results you hope for. Don’t waste your money with poor quality ezines, it’s a waste of money. No one’s reading them anyway.

2. Write a compelling headline

You’ve heard me say this before…make sure that you can add your compelling headline in a subject line of solo ad. If the subject line reads “Our Ezine Solo Ad” most of subscribers won’t open it. You have to add your *attention grabbing* subject line. Headlines like “Check this out” or “Here is my new product” won’t work. Get their attention! Spark the desire to learn more! Give them a *reason* to open your email.

3. Don’t sell anything in your ad

You heard that right…. Do not sell anything in your ad. The main goal here is not to create a sale, but to create a lead, create a prospect who will buy from you later. Would you prefer to generate 3-5 sales or to get 300-500 prospects ready to buy from you? Offer free trial, free report, free ebook, free ecourse. Give away something valuable first. Create a prospect list. Establish relationships. And then *suggest* your product.

4. Make your ad easy to read

Readers usually scan the message. They are busy, they don’t have time to read your ad in complete details. It is your job to make it as easy for them as possible to scan it. Use a short paragraphs. Use short sentences. Like this. Use simple words. Don’t forget that subheadlines work great. As well as bullets. Often subheadlines and bullet list is all that people read.

5. Explain the benefits

If you offer something for free that doesn’t mean that all the readers will jump into your offer automatically. You have to “sell” your free stuff too. Tell me why should I bother and subscribe to your ecourse? What’s there for me? Will I improve my life? Business? Write down the complete list of benefits. Then make every benefit as powerful as you can. Use power words. Give details. And then put all your benefits into a bullet list. You’re almost ready!

6. Create sense of urgency

Make the readers act now. Tell them that tomorrow will be too late. Cause you’ve got just 50 free copies. Or they will be available only till midnight. Give them a reason to act now. Explain why there is no time to procrastinate. Create a fear of loosing; create a sense of limited availability. That always works wonderfully.

That’s all it takes to create a killer solo ad that gets you amazing results.

Now JUST GO DO IT!!

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