There are my people who have problems getting their opt ins to buy from them. Try some of these secrets using “Attraction Marketing” tactics to increase your sales…
There’s something almost magical about getting your opt-ins to actually buy from you. All the work you do up front to generate the leads and follow up with them, and then finally some actually decide to take action and purchase your product or join you in business. Nothing is more important than getting this part of your “system” right. Attraction Marketing consists of using Direct Response Marketing psychology throughout your marketing process and that all starts with List Building. Your main tool in building responsive lists is your lead capture page. A properly structured lead capture page can be the difference between a hyper responsive list and a list that just doesn’t buy.
I talk to many people who get frustrated with a list that doesn’t buy. I’ve been there myself…Here are some suggestions that have helped us improve our own conversion rates. Use them in your own marketing process and you’ll see your conversions improve too.
1. Explain to them EXACTLY what the benefits are if they buy from you.
You must clearly state why they should be buying what you’re offering. How will buying from you help them get what they’re looking for?
2. STAY FOCUSED and TO THE POINT.
A main threat to sales conversions is site distractions. Keep your lead capture page “to the point” and stay focused on your compelling Unique Selling Proposition throughout your page copy. Start with a compelling Headline then go to the benefit bullets, then go to a call to action on your offer. Remember a benefit is answered by “You Get”. Eliminate all other distractions to guide them to the natural opt in process.
3. Keep the words to a minimum.
Don’t distract your capture page with unnecessary details or too much fluff. And NEVER use blatant hype!
Focus on this instead:
• Being clear about your main point use as few words as possible
• Using summaries, sub-headings, bulleted lists and short paragraphs
• Adopting a standard one-column format for easy reading.
4. Keep it simple and to the point
Enhance your reader’s experience by keeping it easy to flow through your site. Don’t “cheapen” your site with too many loud graphics or distracting pictures.
Here’s what NOT to have on your lead capture page:
• Horizontal scrolling (people hate that!)
• Links to other windows
• Annoying autoplay media (if at work, you will get clicked off).
5. Use a direct and specific call to take action
Focus on one main objective per page (don’t offer too many options on one page). Make the call-to-action button clearly visible without having to scroll; don’t bury it under pages of information. Consider using tabs or a pop-up box to consolidate information.
6. Be verify specific
On your sales page, be very focused on the task at hand and stay on point. Agitate the frustrations of your target market. Let them know you feel their pain and then provide the benefits they’ll receive by buying your idea, product or service. And ask them to join you. Tell them what they need to do next.
7. Show off the differences you bring to the table.
What makes you different from your competitors? Free training and support platform, traffic generation systems, exclusive bonuses, etc.? If you’ve got it, let them know about it!
8. Video Reviews
The power of a video product review can not be understated. Help your site visitor understand your idea, or presentation by offering videos where you explain key benefits or topics that separate you from your competitors. Be honest. Don’t read. Don’t hype. Just relax and have a quick (2-3 minute) chat about the specific part of the site the video is on.
9. Testimonials are POWERFUL
Credibility is powerful. People don’t buy from websites, people buy from people. So use testimonials from team mates, customers, 3rd party leaders to enhance the credibility and closing power of your sales message.
10. Don’t sell. Let them buy YOU.
Never use cheap hype or cheap slogans to try to “SELL” your business, system, product or service to a prospect. The power is in explaining the benefits and how your product, service or systems will take care of their specific problem.
The power of technology mixed with the classic power of the written word is still responsible for millions upon millions of sales all over the globe.
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