Are you buried in Google Adwords costs? No matter how you slice and dice your ads are you still paying more to Google than you get from the ad?
You’re not alone my friend. I too can say “I’ve been there”. I don’t know how many books on PPC I’ve purchased in my online career only to remove the ad out of frustration.
UNTIL…..I figured out these 7 steps.
Here is a 7 step method a little known, but powerful technique that will cut your costs and actually draw traffic to your site. Up until now only the “Big Boys” knew this…..
Google Site Specific Advertising….
Step 1. Perform Keyword Research on targeted keywords or keyword phrases that will utilize attraction marketing to identify your target market on Google’s search engine. Google will present the top sites with those keywords. These are the highest traffic sites in your keyword niche.
Step 2. Analyze those top 10 - 20 sites and confirm the presence of Google AdSense advertising on them. Save the URLs of those sites that have AdSense advertising on them and save those url’s to a notepad file.
Step 3. In your Google AdWords account, create your Google ad using effective direct response marketing copywriting skills (you may want to analyze current Google AdWords ads in your niche to identify effective copy ideas).
Step 4. Do NOT choose to set up a CPC (cost per click) campaign and instead choose a CPM (cost per thousand impressions) payment plan instead. This allows you to bid and control your ad costs at lower rates. Google will let you know how high the effectiveness of your ad will be as you test and input different CPM limits ($3 - $4 CPM). Choose the lowest CPM allowable that will still rate an effective rating from Google.
Step 5. Review Your Ad and edit so that you input the EXACT page on each site that you would want your ad to be shown. Instead of just being anywhere on the New York Times site, you can actually enter the exact page url in the site that you want your ad to be shown in.
Step 6. Test your ad and analyze traffic and cost results. Split test your ad changing your headline and body.
Step 7. Choose different keywords and repeat the process.
You can see how this simple, low tech and low cost tactic can generate massive traffic that is targeted and site specific thus, lowering your overall advertising cost while at the same time increasing the level of effectiveness and quality of your traffic.
How to Optimize Your Keyword Matching in Google AdWords
This is definitely the way to go. Not many people take advantage of site-specific targeting. The one thing people need to remember is that the rules for what works here when writing ad copy is completely different. With the pay per click advertising, you want to have very narrow ads as relevant as possible so Google does not slap the heck out of you and the searcher knows that your product is related to his search. If you are writing site targeted ads you really need to focus on catching the reader’s attention, because chances are they are not necessarily looking for anything like your product. If people try to run PPC ads in site targeted campaigns they are likely to get burned.